A dentist, his son, and one question that stuck.
Pierre has run his own practice for 37 years. His patients kept asking him the same thing: can't whitening just be done at home, without costing me my enamel? Together with his son, he kept searching until the answer was yes. That answer is called Mr. Fris.
4.7 out of 5on TrustpilotBecause radiant white teeth should be easy. That's why we, father and son, made careful whitening like at the dentist, right at home. Because an appointment in the chair or a rough strip from the drugstore didn't feel like a choice to us.
Developed by dentist Pierre and his son
Father & son on a mission
Dentist Pierre developed the formula together with his son, driven by the simple wish to give everyone a radiant smile without the hassle or high costs.
Honest & transparent
No hidden ingredients or empty promises: we say exactly what our product does and why it works. Every ingredient is carefully chosen and tested, so you know exactly what you're putting on your teeth.
Developed together, tested together
We come up with and try out every product together, father and son, until the result is something we both stand behind. From the first formula to the last piece of packaging, we test everything ourselves.
The dentist explains
The formula had to get past the dentist first, not the marketing.
Every choice in Mr. Fris starts with the question of whether it's better for your teeth, not whether it sounds good in an ad. That sometimes means we don't promise something: no ‘eight shades whiter’, no overnight results. What we do say, Pierre can explain to a patient sitting in his chair.
“After 37 years as a dentist, my son and I have developed something that really works. My patients see a difference after just a few days.”
– Pierre, dentist · 37 years in practice · founder
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Every fresh smile gives one back.
Every month we donate €1,000 to Operation Smile, Make A Wish, World Cancer Research Fund and Free a Girl. You whiten your teeth at home, and somewhere else someone smiles along.
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